The sport's leading designers had warned that the most efficient aerodynamic solution, which maximises airflow under the nose, was unlikely to be particularly pretty and Williams' launch pictures arguably confirm that.
Aesthetic talking points aside, however, and the FW36 represents an important car in Williams' illustrious history after the Grove-based outfit endured the joint-worst ever season in 2013 when they scored just five points and finished ninth in the Constructors' Championship.
Williams announced last weekend that they had already fired the new challenger up at their factory, one of the first teams believed to have done so. Williams will be running with Valtteri Bottas and new signing Felipe Massa as the drivers for 2014.
As is the case with the teaser photos, Williams have also already confirmed that they will run with all-blue interim colour scheme at the opening test ahead of what is anticipated to be a later livery launch ahead of the racing season. Pastor Maldonado's winter departure to Lotus means that the FW36 will not carry branding from PDVSA in 2014, speculation having pointed to a potential title sponsor tie-up with drinks firm Martini.
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